You know that saying ‘like a red rag to a bull’? Volvo wanted to test that theory, but it didn’t have any red rags lying around, just it’s latest mid-size lorry. Aha, I sense an advert!
And so follows a sequence straight out the How To Make Something Quite Boring Seem Exciting text book, with a running of the bulls chase involving, err, running and bulls. And at the head of the mayhem, a bright red – and surprisingly nimble – Volvo lorry. It’s all very dramatic.
Although, if you think about it, being chased by ten tons of angry bull isn’t actually all that dangerous when you’re sat in ten tons of lorry.